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SOURCING at MAGIC Online allows buyers and exhibitors to make the most out of their Las Vegas live event experience. Browse thousands of products & services offered by our exhibitors, connect with suppliers across the globe, and find industry insights—all in one place. 


February 5 - April 5, 2024

Our digital platform allows buyers and exhibitors to make the most out of their Las Vegas live event experience. Before the event you can explore our exhibitor directory, on-site education programming, and industry insight reports. Then take online conversations offline by connecting with suppliers in person in Las Vegas to maximize your sourcing capabilities.

Register now to connect with our global community of manufacturers, suppliers, and service providers on SOURCING at MAGIC Online.

You are automatically granted access to the Online Platform when you register for the Las Vegas event. Register to attend SOURCING at MAGIC Las Vegas »


Click 'Log In' below to access the SOURCING at MAGIC Online Platform from February 5 to April 5, 2024. See a preview of our confirmed exhibitors available both in-person in Las Vegas and Online for you to network with before, during, and after the live event. See Exhibitor Preview »


SOURCING at MAGIC Online takes your event further by giving you global reach to buyers, sourcing professionals, and suppliers from across the globe. Our Online communities are carefully curated to mirror our Las Vegas event—focusing on our three core pillars— Fashion Technology, Sustainability, and Entrepreneurship. SOURCING at MAGIC Online is the bridge between all intersections of fashion in an increasingly digital age. 

Get connected with the SOURCING at MAGIC Online community starting February 5. As an exhibitor, post on the community page to let buyers and other sourcing professionals know what your company offers. Buyers can also post on the Community feed to help with searching for specific products, services, and capabilities. 

Witness innovations in fashion technology like 3D product development, AI ERP systems, virtual try-on, and more—all with a focus on traceability and transparency. Join our expert speakers, industry pioneers, U.S. trade representatives, and entrepreneurs like yourself at SOURCING at MAGIC Las Vegas in sessions exploring the most exciting, future-focused fashion technology.
Partnering with Dr. Cindy J. Lin of Hey Social Good, we verify our exhibitors sustainable business practices and product offers against the United Nation's 17 Sustainable Development Goals, leaving no room for greenwashing. Explore the Social Good Row, a new area on the show floor uniting not-for-profit organizations, as well as the Social Good Lounge, the home to our insightful education sessions on sustainability, including Hey Social Good's Verification Process and Sustainable Denim.
Whether you're a startup, mid-sized, or established— SOURCING at MAGIC Las Vegas is designed with your business in mind. Connect with fellow entrepreneurs, discover invaluable resources, and elevate your industry knowledge through our dynamic educational seminars. From Sourcing 101, to material sourcing trend forecasting, branding and marketing, and more— we've curated content tailored to your company's needs. Don't miss out – regardless of your company's size, SOURCING at MAGIC has something transformative for you.


SOURCING at MAGIC Online makes sourcing sustainable solutions simple. With intelligent filtering capabilites, our Online platform allows for buyers to search for sustainable suppliers, products, and components while simultaneously offering our Verified Sustainable Exhibitors a platform to demystify the sustainability journey and promote eco-friendly products, ethical business practices, and social good efforts. 


Can't make it to Las Vegas this season? No worries. Find all of our live event exhibitors on SOURCING at MAGIC Online. Register for access to SOURCING at MAGIC Online and broaden your sourcing horizon on a digital scale. 


Review frequently asked questions about SOURCING at MAGIC Online designed to answer your most pressing concerns and ensure seamless event experience.