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OUR EVENTS

Our live events connect you and your business with our global network of industry leaders and disruptors. Curated merchandising, engaging product demonstrations, and a robust education series make SOURCING at MAGIC a stand-out event.

LAS VEGAS

August 18-20, 2025

Connect with a global community of manufacturers, suppliers, brands, and retail buyers, while learning about key industry insights and supply chain efficiencies. Interested in exhibiting and showcasing your products and services to thousands of brands and buyers? APPLY TO EXHIBIT »

NEW YORK

September 14-16, 2025

SOURCING at MAGIC is now serving a new Northeast market centered at the fashion capital of the US in New York City, focusing on supply chain efficiency, small batches, and speed to market. LEARN MORE »

SOURCING at MAGIC COMMUNITIES

Everything starts with community. Connect and collaborate with an international network of suppliers, service providers, manufacturers, and industry experts. At SOURCING at MAGIC, our communities focus on key drivers and growth areas of the fashion industry; Fashion Entrepreneurship, Sustainability + Social Good, and Fashion Technology. These communities have carefully curated representation at our live events to make it easy for attendees and exhibitors to discover and be discovered. 

Interested in exhibiting and showcasing your products and services to our community of thousands of brands and buyers? Apply to exhibit to receive more information about which event is the right fit for you. 

SOURCING at MAGIC Fashion Entrepreneurship

FASHION ENTREPRENEURSHIP

A nurturing ground for creativity, innovation, and business within the fashion industry. Connect with fellow entrepreneurs, industry experts, and mentors who lead workshops and provide valuable insights into trends and business development to grow your business.

SOURCING at MAGIC Sustainability + Social Good

SUSTAINABILITY + SOCIAL GOOD

Bringing together professionals, enthusiasts, and industry leaders dedicated to promoting sustainable practices and to stop green washing within the fashion industry. Drive positive change and encourage a collective shift towards a more sustainable tomorrow.

SOURCING at MAGIC Fashion Technology

FASHION TECHNOLOGY

Embodying a spirit of innovation, uniting visionaries, tech enthusiasts, and forward-thinking professionals, at the forefront of fashion's digital transformation. A vision of a future where fashion and technology seamlessly converge to revolutionize how we design, source, and manufacture.

Past events

Our past events serve as stepping stones to the future we build together. See how far SOURCING at MAGIC has come, with a global presence that engages the community, ignites discussion and commerce, and allows for networking throughout the year.

SOURCING at MAGIC February 2025

SOURCING at MAGIC LAS VEGAS

FEBRUARY 2025

February 2025 was the season for sustainability. With 35 Verified Sustainable Exhibitors—this season we had the greatest number of verified sustainable exhibitors receiving awards for practicing and producing sustainably with people and planet in mind. This season's Exhibitor Curation Program was again a massive success as our team carefully curated supplier matches for attendees.

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SOURCING at MAGIC LAS VEGAS

FEBRUARY 2024

Our February 2024 Las Vegas event celebrated the 90th Anniversary of MAGIC and the legacy our community has created over nearly a century of dedication to craft and creativity. Continuing our mission to educate the industry, SOURCING at MAGIC provided discovery opportunities for all things sustainability, fashion technology, and entrepreneurship.

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SOURCING at MAGIC LAS VEGAS

AUGUST 2022

Where fashion intertwines with a rejuvenated wave of creativity. SOURCING at MAGIC continued it's progression into the future, providing a hybrid approach to trade events, which allowed for thousands of buyers, manufacturers, suppliers, and solution providers to connect in-person and online.

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SOURCING at MAGIC NEW YORK

SEPTEMBER 2024

SOURCING at MAGIC returned to New York this September 2024 for it's second annual East coast event, with a renewed focus on the needs of the Northeast market. Our exhibitors coming from countries and regions like Peru, Türkiye, and Japan all provided low minimums, speed to market, and short lead times to help buyers and brands maintain supply chain efficiency and savings. 

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SOURCING at MAGIC LAS VEGAS

AUGUST 2023

SOURCING at MAGIC celebrated its 20th Anniversary at the August 2023 event in Las Vegas. We honored our Legacy Exhibitors, those who have transformed and evolved with SOURCING at MAGIC over decades. SOURCING at MAGIC consistenly innovates, pioneering the shift to a more holistic approach to sourcing.

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SOURCING at MAGIC LAS VEGAS

FEBRUARY 2022

This event symbolizes our collective triumph, a new hope and renewal of the industry. Riding the celebratory wave of being awarded the prestigious TSE Gold Most Innovative Show of 2021, SOURCING at MAGIC exemplified innovation as we emerged from the shadows of uncertainty, more than ever united, resilient, and eager to reignite the flames of creativity. 

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SOURCING at MAGIC LAS VEGAS

AUGUST 2024

This August 2024, SOURCING at MAGIC featured several new activations and ways to support all entrepreneurs and sourcing professionals, including a new Fabric, Trim, and Packaging interactive display, personalized fashion tech guidance by Ben Hanson, editor-in-chief of the Interline, and future focused topics around sustainability and practical ways to be more eco-friendly. 

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SOURCING at MAGIC LAS VEGAS

FEBRUARY 2023

With a renewed focus and commitment to technological innovation and making positive environmental and social impacts on the industry as a whole, SOURCING at MAGIC continues to provide top-tier networking and learning opportunities for all fashion entrepreneurs.