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HOW IT STARTED
It all started with MAGIC. The established trade show quickly recognized its growing audience’s need for efficient supply and sourcing opportunities. The solution? SOURCING at MAGIC.
Two decades later, SOURCING at MAGIC has become its own entity, with its own community and network, tailored to meet the ever-evolving needs of the industry.
The aim? To connect businesses, brands, and sourcing professionals while fostering collaboration with an established community of international and domestic manufacturers, suppliers, and service providers. Since our start, SOURCING at MAGIC has been providing customers with increased discoverability and business opportunities: first with live platforms, then digital soon following.
The industry continues to expand and grow, but our solutions-driven commitment has remained the same — to consistently provide access to new technology, resources, educational content, networking, and extended visibility on our industry’s most critical global issues.
WHERE IT IS NOW
This brings us to today, tomorrow, and the rest of the future of fashion as brought to you by SOURCING at MAGIC: the largest fashion sourcing event in North America.
Through years of gaining expertise and community building, SOURCING at MAGIC has established itself as the premier destination for sourcing, with some key focuses as foundations.
This includes a holistic and innovative approach to sourcing, uncovering fashion-focused technology and the new opportunities and possibilities within this space. As our industry evolves, SOURCING at MAGIC stays at the forefront of sustainability and social good, responsible and ethical business practices, and most importantly, education. We extend this framework across all categories that we work with from apparel, footwear, and components, to manufacturing, packaging, and supply chain solutions. From lead generation to order-writing, retail support to original content and marketing, at SOURCING at MAGIC, you and your business come first.
OUR SUCCESS STORY
Our success story continues to grow: just ask the 10,400+ buyers, exhibitors, influencers and press who joined us this August in Las Vegas.
With 30+ countries and regions represented by 1,630+ exhibitors - including manufacturers, thought-leaders, tech providers and more — SOURCING at MAGIC has been solidified as the destination for sourcing solutions — and our audience impact just keeps growing.
10+ billion. That’s the number of impressions from our pre-and post-event coverage, across domestic and international B2B and consumer outlets. During the event? We set the internet alight. 172,000+ organic impressions across social media platforms including Instagram, Facebook, and LinkedIn. That’s 52,000+ accounts reached and we welcomed 4,000+ new followers to our social community.
Our accolades and accomplishments are continuously acknowledged by our industry peers. In 2021, SOURCING at MAGIC became the proud recipient of the prestigious Trade Show Executive (TSE) Gold 100 award for Most Innovative Show. Trade Show News Network (TSNN) have nominated us twice for Best Use of Technology and Best Hybrid-Virtual Experience, respectively.
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