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IT STARTS HERE »

SOURCING at MAGIC is North America's leading in-person fashion resource, connecting manufacturers, fashion technology providers, and sustainable innovators with buyers, brands, and sourcing professionals. Our mission is to foster entrepreneurial empowerment through education, networking, and unlimited business opportunities across the global fashion industry. Fashion starts here at SOURCING at MAGIC.

LAS VEGAS

August 18-20, 2025

Connect with a global community of manufacturers, suppliers, brands, and retail buyers, while learning about key industry insights and supply chain efficiencies. 

NEW YORK

September 14-16, 2025

SOURCING at MAGIC is now serving a new Northeast market centered at the fashion capital of the US in New York City, focusing on supply chain efficiency, small batches, and speed to market. LEARN MORE »

 

THOUGHT LEADERSHIP STARTS HERE 

Discover all that SOURCING at MAGIC has to offer. From sustainability practices, to technology and innovation, to fashion entrepreneurship and business insights, our industry insiders generate new ideas and insights season after season. 

2025 US FASHION CONSUMER OUTLOOK 

Unlock the latest insights into consumer shopping behaviors and the trends shaping the fashion industry.

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SOURCING 101 EDITORIAL

SOURCING at MAGIC caters to all businesses. Review SOURCING 101 for all the tools you need to invest in the right partners, products, and processes.

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SS26 MATERIAL SOURCING TRENDS

Explore trends in raw materials, constructions, and new color directions that designers and brands will need to know as inspiration for SS26 collections.

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SEE WHAT WE’RE UP TO

SOURCING at MAGIC connects a global industry, creating a community of innovators, makers, and dreamers. Tune into the global conversation on social and join our community for the latest updates in trends, industry news, and more.

 


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