Who Qualifies for a Press Badge?
Press
Classified as working journalists in print, broadcast and digital media for established trade or consumer publications, online or broadcast media outlets. This includes reporters, writers, editors, producers, photographers and camera crews.
Freelancers
Must have published or broadcast within the past 12 months on topics related to the fashion industry. Please submit clips with your byline or a link to articles with your byline as part of the badge registration process. If on assignment, please include a letter of assignment from an approved publication. Freelancers must upload a LinkedIn profile. Contributed articles by business services professionals do not qualify as press credentials. Questions? Email PR at [email protected].
Bloggers or Social Media Influencers
Must have created new content within the past three months on topics related to the fashion industry. Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc.
Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the fashion industry. See “Who Does Not Qualify for a Press Badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
*Each blog or social media platform will be granted one badge. If you have special circumstances, please email PR at [email protected].
Media Services
Classified as publishers, media execs, or media sales for an outlet that has relevance to the fashion industry. Proof of business and title, as well as a link to your LinkedIn profile are required. Press support crew should apply for a Press badge. Blogger or Social Media Influencer support staff need to be pre-approved. With approval, they can receive a Guest of the Show Badge, or without approval, they can apply for an Exhibit Hall Pass. Questions? Email PR at [email protected].