SOURCING by Informa Las Vegas - Feb. 17 - 19, 2026
BEST PRACTICES & BOOTH INSPO
Whether you're a first-time exhibitor or a seasoned trade show veteran, creating an impactful booth experience can make all the difference in your event success. We've compiled this comprehensive guide to help you navigate SOURCING at MAGIC Las Vegas and maximize your event ROI.
In this guide, we'll walk you through tips to transform your booth from just another space on the show floor into a must-visit destination, allowing you to showcase your offerings, connect with potential clients, and tell your story.
Ready to take your booth game to the next level? Let's dive in and explore how you can make your space a standout success.
BEFORE THE EVENT
- BOOKMARK your event success portal to access all important event information & guidelines
- REGISTER your team for the event
- BOOK your hotel & travel
- SCHEDULE appointments in advance with your buyers
- SPREAD THE WORD by sending personal invites to your network on social media or via email
- PLAN your booth presentation using the booth inspiration gallery
- ESTABLISH unique selling points & review with your team prior to arrival
- SECURE added exposure through sponsorship opportunities
- DOWNLOAD the official SOURCING at MAGIC Las Vegas mobile app
- ENJOY special offers & exclusive discounts for entertainment, dining, experiences & more during your time in Las Vegas
ON-SITE IN LAS VEGAS
- Actively use our lead retrieval tool to successfully collect all customer information
- Be attentive to all customers that enter or walk by your booth to create a welcoming environment
- Bring your business cards or set up a digital business QR code to easily share with new prospects
- Offer customers incentives or free giveaways
- Attend as many networking events as possible, both on the show floor and after the event
- Keep your booth space clean and well-organized
- Bring staff so your booth is occupied throughout the day
ETIQUETTE TO OBSERVE
SOURCING at MAGIC is a celebration of our global community's unique cultures. It's critical to observe and understand your customers' culture to create meaningul connections.
BEST PRACTICES FOR TRADE SHOW ETIQUETTE
- DO greet every buyer who comes into your booth. If you're busy with another client, let them know you will assist them shortly.
- DO have a 30-second pitch ready to describe your business and capabilites to booth visitors and how you may be able to help.
- DO let your buyers browse your booth by themselves - some buyers would rather make selections and take notes solo.
- DO make sure to take breaks during down times, but be ready to greet visitors standing and with a smile.
THINGS TO AVOID
- DO NOT stay on your phone while buyers are in your booth. Being distracted could lose a sale.
- DO NOT eat meals in your booth. Take breaks in turns with your partners if possible
- DO NOT invest in promotional items that have nothing to do with your company or product. Give them something they will remember you by.
- DO NOT solicit outside of your booth. Buyers do not want to be sold to when they're just trying to navigate the show.
YOUR BOOTH SPACE: THINGS WE LOVE
Think of your booth as a storefront, a window, or a glimpse into your company – an important first glance that can leave a lasting impression. To jump start your creativity on how to best represent your company, here are some ideas, inspirations & examples of booths that create an inviting space to connect with buyers.
- Coordinate by color, category, material, low MOQ, sustainable, and best-selling
- Extra seating for meetings & appointments
- Sustainable area rugs & table coverings to create a warm environment (make sure to take it back with you or you may incur a cleaning fee)
- Displays showcasing your offerings
- Immersive branding
- Bold showcase of your company’s logo & imagery
- Custom graphics through GES
- Custom furniture and booth walls
- Unique lighting fixtures & lighted product displays
What to avoid: overcrowding your booth with decor or samples, creating barriers or closing off your booth space, dismissing booth decor guidelines
What to avoid: overcrowding your booth with decor or samples, creating barriers or closing off your booth space, dismissing booth decor guidelines
What to avoid: overcrowding your booth with decor or samples, creating barriers or closing off your booth space, dismissing booth decor guidelines
What to avoid: overcrowding your booth with decor or samples, creating barriers or closing off your booth space, dismissing booth decor guidelines
What to avoid: overcrowding your booth with decor or samples, creating barriers or closing off your booth space, dismissing booth decor guidelines
SIMPLE & EFFECTIVE
Booth packages can be just as effective as a custom designed booth. Enhance your booth package presentation by adding simple details that make a big impact. The ideas below will help your booth shine on the show floor without breaking budget.
DETAILS YOU CAN ADD ON YOUR OWN:
- Additional seating to accommodate a larger group
- Small area rug that fits in your booth (Note: area rugs cannot extend into the aisle or out of your allocated space)
- Florals & greenery in your booth space
- Mannequin displays
- Custom booth wall graphics (Tip: purchase graphics through GES for a clean, sleek look
- Use matching hangers
- Add a tabletop sign letting buyers know if you offer low minimums
- Show off your certifications
- Display custom infographics & signage to help attendees understand what you do at a glance
- Bring a small TV monitor to play company videos
- Add QR codes on products or on table tops as a sustainable alternative to brochures and business cards
IMMERSIVE BRANDING
Whether using a standard booth package or custom booth display, impress your buyers by creating an immersive branding space. Go above and beyond with the atmosphere you create to bring your brand’s story to life and allow your collection to pop.
DETAILS YOU CAN ADD ON YOUR OWN:
- Custom furniture to express your brand’s energy and story
- Custom booth walls for a fully immersive experience
- Inventive seating creating a more lounge-like space
- Alternative color rolling racks (also available through GES)
- Unique mannequins available for renting through D&B Rentals
- Booth decor accessories including flowers, brand imagery, frames, vases, etc
- Small area rug that fits in your booth (Note: it cannot extend into the aisle or out of your allocated space)
UNIQUE ACTIVATIONS
Booth activations can be added to any standard or custom booth package. Paint the picture of what your company is about through engaging experiences that create a one-of-a-kind shopping experience.
EXPERIENCES YOU CAN ADD ON YOUR OWN:
- Branded promotional items like sustainable tote bags, branded t-shirts made from recycled fabric scraps, vegan leather key chains, or car phone mounts
- Exclusive discounts or free trials of your solutions and services available only at your booth
- Free samples of your products that buyers can enjoy
- Host a social media livestream and share product demos to engage with buyers who couldn't make it to the show
BIGGER IDEAS WE CAN HELP YOU WITH:
- Sponsor a Happy Hour in your booth
- Host a show floor coffee hour
- Co-brand official lnstagram moment
- Donate products for the official swag bag
- Co-brand the official show bag
ON-SITE SPONSERSHIP OPPORTUNITIES
EXPERIENCES
- Happy hour or snack hour on the show floor, or in your booth
- Coffee or espresso bar
- Branded DJ booth
- Instagram moment
RESOURCES
- Branded water bottles or water stations
- Branded charging stations
SIGNAGE
- Directional meterboards along show floor aisles
- Floor decals on the Skybridge between West Hall and North Hall
DIGITAL OPPORTUNITIES
- Website takeovers & banners
- Social media promos & posts
- Email banners & features
SUCCESS AFTER LAS VEGAS
- Follow up with all buyers immediately after the show
- Fill out our survey & let us know about your event experience
- Purchase a sponsored social media post or story to stay top-of-mind between events
- Download your leads (if you purchased lead retrieval)
- Follow us on social media @SOURCINGATMAGIC and share your favorite event memories
QUESTIONS?
Reach out to the SOURCING at MAGIC Las Vegas team for additional support, or to learn more.
US Phone: +1 (877) 554-4834 | Int’l Phone: +1 (218) 740-6873
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.