Published March 2024

The global sourcing community gathers for meaningful connections, learning, and discovery.

Multi-hyphenate Curtis "50 Cent" Jackson took to the stage to host the MAGIC 90th Anniversary Opening Night Party
SOURCING at MAGIC is on our community's must-attend list every season because it provides a wide-ranging marketplace — from mid-market wholesale brands to multi-million-dollar retail buyers and start-ups —all there to visit a global collection of manufacturers, suppliers, and service providers. This season, the roster included Hey Social Good Verified Sustainable Exhibitors, progressive technology providers, sophisticated supply chain solutions, and exhibitors from 40 countries and regions. Press representatives, social media influencers, trend analysts, and industry professionals came for an unparalleled opportunity to connect with like-minded entrepreneurs ready to network, share, and learn together. But when it was time to relax, multi-hyphenate Curtis "50 Cent" Jackson took to the stage to host the MAGIC 90th Anniversary Opening Night Party. Our global fashion community celebrated over cocktails compliments of Branson Cognac and Le Chemin Du Roi.
SOURCING at MAGIC provided opportunities to hear from and interact with our industry's leading experts and thought leaders. This season's presentations included everything from supply chain planning and overseas sourcing to basics like developing line sheets and sourcing logistics. Many SOURCING at MAGIC technology exhibitors took to the stage to provide first-hand explanations of the latest software and hardware innovations.



Community-driven showcases were spread throughout the show, allowing for a meaningful, connective experience. Throughout the three day event, attendees were able to interact with can't-miss color and trend data, which included an Instagrammable 2024 color palette. Additionally, our sustainability gallery gathered products by Hey Social Good's Verified Sustainable Exhibitors in one easy-to-peruse display.
Further enriching the onsite experiences, dynamic DJs, coffee bars, and espresso lounges helped keep the energy level going all day. From making deals and taking notes to toasting successes, SOURCING at MAGIC packs a lot into a few days at our live events.



Didn't make it to Las Vegas in February? There's more to shop, discover, and learn at SOURCING at MAGIC Online, which is open now through April 5, 2024. Additionally, you can also make plans now to attend SOURCING at MAGIC Las Vegas, happening on August 19 to 21, 2024.
Click the link below to learn more about these and more upcoming SOURCING at MAGIC events.
Validating The Vision
SOURCING at MAGIC provides crucial insights into economic impact and upcoming legislative directives that will most likely influence business operations in the near future.
READ NOW
SOURCING at MAGIC New York: Event Preview
With a renewed focus on lower minimums and speed-to-market, this event offers a unique opportunity to enhance collections for Spring/Summer 2024 and beyond.
READ NOW
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.



