HOW IT STARTED
Born from MAGIC's vision, SOURCING by Informa emerged to fulfill a crucial industry need. What began as a solution has flourished into a powerful entity with its own vibrant ecosystem over two decades.
Our mission? Creating meaningful connections between visionary brands and an elite network of international and domestic manufacturers. While our platforms have evolved—from pioneering live events to cutting-edge digital experiences—our commitment remains unwavering.
As the industry transforms, we stand as your gateway to innovation: unlocking new technologies, resources, and perspectives on global challenges. Through educational content, networking opportunities, and enhanced visibility, we don't just witness industry evolution—we drive it.
